I will freely admit that I know very very little about consumer marketing. However, at Sportsman’s last night there were two girls wearing tank-tops and shorts that advertised Jack Daniels. After seeing them walk around the bar, I started wondering. How effective is it to have those girls walk around and give the trinkets out compared to subsidizing the cost of a Jack Daniels drink at the bar? I didn’t see anyone order a Jack Daniels drink while the girls were there, so I wonder why they were there. Who was the person who decided at first to send young ladies around a bar wearing the logo of the company in an attempt to get them to drink such a well known liquor. Wouldn’t this method be more effective for an unknown alcohol?
Levitt Theory for today: (If you are in Vegas and able to legally gamble, use the Mirage lines, they are much more favorable to underdogs as compared to Caesars)
Atlanta +3 (Second)
Cleveland +4.5
Detroit +3
Minnesota +1.5 (Second)
Buffalo +3
San Fran +2
Arizona +6
Giants +2.5
Cincy +8 (Biggest anti-public play of week)
That’s 9 games that have home dogs. There have only been 8 in the last 2 weeks. It will be interesting to see how well this theory works today.
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