We all know that it is very important to show up to your interview prepared with knowledge of the company, their business and their competition. There are many ways to go about this, but today I’m going to tell you a little bit about what you can do via LinkedIn.
The first place to start is on their company page which you can find by searching companies. Depending on their subscription level and activity level the pages will look different, but the main components include a home page with any updates as well as your connections inside the company. They will likely also have a career page with job postings, a page of their products, and possibly an insights page (if you have a premium account). Below is an example of Deloitte’s company page.
Here you can start to better understand their current business by reading the articles that they are posting which will show up on your newsfeed if you chose to “Follow” the company. You can also learn about their competitors by seeing the list of companies that “People Also Viewed”.
On the Career tab, you can learn more about what it is like to work at the company, what their employees do, and what jobs are open. Often companies will also provide links to their other pages and information sources. Below, Deloitte offers many additional sources of information including Facebook and YouTube.
Finally, it is important to know what different business products and services a company offers and you can learn more about them. This can provide many insights about the company and what they consider to be their strengths as well as tell you about their strategy.