Poll: Super Bowl XLIII
This year's unlikely match-up could be a winner or a dud for this year's advertisers. The Cardinals, 2009's Super Bowl newcomers who last won the NFL Championship in 1947 while playing in Chicago, are a heavy underdog, which can be great for viewership. However the veteran Steelers have been here many times before, and some are predicting a blowout, which could be painful for the fourth quarter advertisers.
As a Titans fan and someone who loves a good win for the underdogs, I'd like to see the Cardinals win in a close game. However, as a marketer I will be watching every commercial to see who the corporate winners and losers are of Super Bowl XLII.
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