How deep is your corporate footprint?
It might sound absolutely insane when a company declares that it’s going green. The degree is irrelevant, but the intention is crucial. I was listening to speakers at the Improving Climate Performance and Your Bottom Line at the Same Time and the main thought that came across is that if there is a passion for sustainability results will just fall into lace. Sure it might take a while, but green companies are like a wild fire (Sorry to all those nice California folks who lost their homes in the recent fires). Ron L. Vlasic said that we need champions to own green initiatives in their offices. That way involvement is guaranteed. How to get that ownership
is a different story, but with so many people talking green those days, there is bound to be someone who will gladly volunteer and steer the green ship. Businesses can leverage their position with their suppliers or vendors to expect, no demand them to turn to green (or at east greener) solutions. If you are doing laundry for three hotels and the manager of those hotels tells you: environmentally friendly detergents or we go to another service provider, what do you do? Can you really afford to loose that client?
Sometimes an idea introduced by one company gets copied by another as bigger and better. If it was a business idea they were borrowing, one might a bit touchy, but in this case it’s OK. I am talking about putting up a whole bunch of solar panels and then showing off: mine is bigger then yours… In this case Google was first, then Microsoft (just because they have to be bigger, don’t they?), flowed by Tesco. Hopefully solar panels will become trendier then they already are.









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