Our chasers are salty

I’ve been doing research on Doritos and in general on Frito-Lay brands trying to figure out the positioning they use, estimate target demographics, etc., so my group can figure out if the current  promotions of Doritos are in line with the target groups. (I hope they are since I am sorry to say that I absolutely don’t get this year’s Super Bowl commercial.) As I am cruising the internet searching for useful bits of information, I came across this blog about Lay’s dill pickle chips. The author talks about drinking vodka like a Russian. I don’t know about smelling bread, but in Poland we definitely use salty things as a chaser. And rarely it’s in a liquid form… Dill pickles make spectacular  chasers, so does kielbasa (and no it has nothing to do with the imitation of goodness that you can purchase in American supermarkets), bread is a good choice, but so is marinated herring (yes, a fish in vinegar). Then again herring in oil is pretty good too, especially if served it with onions and bread. Yummy! And although all of this might sound a bit odd, I just would like to add that we have a different drinking culture, and parties can be a bit different then you would see at Owen’s Thursday night socials... 

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Comments

[Jared]

Most intelligent blog justifying socials...EVER!