July 10, 2008

Blog your advert

Want to make sure that your job post will reach the right audience? Nothing easier! All you have to do is put it on industry blog so specific, that only those interested are reading it and voila! – you just got your post to go directly to those potentially interested straight into their RSS reader. Brilliant!

The only problem is that not many bloggers are likely to let others use them in as a posting board. What might work once, is unlikely to work again. If I keep on seeing post like this one too often, I just might drop the subscription.

June 17, 2008

PC = portable computer?

Portable computer

February 04, 2008

Psychoterapia?

Dla wielu osób blogi o chorobach to jedyny sposób na utrzymanie nadziei. Do tej grupy zaliczają się zarówno Ci, co je piszą i Ci, co czytają. Nie ma to nic wspólnego z jakąś niezdrową potrzebą roztrząsania cudzego nieszczęścia tylko z własnym poczuciem bezsilności.

Niektóre choroby są wyrokami, inne takimi się wydają, ale wielu nie wie nawet ja się za coś zabrać, czego oczekiwać, gdzie szukać specjalistycznej pomocy, etc. I choć dla wielu blogowanie jest psychoterapią, dla innych i jest szansą na spokojniejsze chorowanie.

Właśnie pisze plan marketingowy dla takiej firemki, która zajmuje się blogami, poradami, forum, i paroma innymi rzeczami na temat diet dla osób uczulonych na różne artykuły spożywcze. I nie mówię tu o orzechach, ale o glutenie i tym podobnym. Dla wielu osób, takie miejsce jest zbawienne. Bo co młoda matka może wiedzieć na temat diet bezglutenowych i komplikacjach, jakie mogą wystąpić? Może wiedzieć wszystko, ale bardziej prawdopodobne będzie, że nie będzie wiedzieć nic. Internet ma niesamowitą penetrację w społeczeństwie i ma niepowtarzalne możliwości. Każdy może mieć do niego dostęp i wydaje mi się, że często właśnie blogi są pierwszym źródłem informacji. Czy blogi są psychoterapią? Na pewno, ale też są bramą do całej gamy doświadczeń, do których nie mielibyśmy inaczej dojścia.

January 28, 2008

I saw (RED)

(RED) XPS computersOver the past few weeks my computer has been driving me insane. Maybe not the computer per se, but the software side of it. Or to be more concise, it’s the MS Office 2007 compatibility with MS Office 2003 that is driving me insane. Knowing that my commuter can’t handle the new Office, nearly died when I had the trial version installed, I started window shopping for a replacement system. So here I was creating the perfect system on dell.com, one that not only peeked my interest, but also got me eager to buy, when Dell announced that they were joining (PRODUCT) REDTM. As much as I love the idea of (RED) and the fight to eliminate AIDS in Africa, I found the idea a bit annoying, because, of course, I picked a red top for my future laptop. 

Let us consider consumer incentives to purchase a laptop, with or without joining (RED). I did a quick comparison and built exactly the same system under the current special offers and as a part of the (RED) thing. Over all, the price difference was about $900 in favor of not going (RED)! I really feel incentivized NOT to join (RED) and contribute my $50 to fighting AIDS. How come iPod (RED) is the same price as the regular one and Dell doesn't? Great idea, but messed up on the implementation.  Granted, if they waited few days until the current promotion on XPS computers runs out, no one would have noticed. But they didn't. So instead of more seriously considering a purchase, I thought to myself “I can wait, the price is bound to go down sometime...”

Song of the Day:
Sublime feat. Gwen Stefini - I saw Red

October 19, 2007

Day 4 - Biometrics in the back yard

For the longest time I thought that infrastructure was just roads and buildings and such. Then I started realizing that communication was a crucial part of it. That led to information sharing, etc. Now I see it as a very complicated body influenced by countless factors where one had does not know what the other one is doing. It seems that in HC we have the basics down, the roads and buildings down, but the talking to each other part is still in the realm on the unknown.

We talked to General Harry Raduege who talked about infrastructure issues on the grand scale – state and federal and how everyone has a different system, how the systems are improved just to find out that they don’t work, and how data storage is an issue. Key word of this presentation was standardization. Vietnam Memorail reflecting the Washington MamorialActually, this seems to be a reoccurring theme in the course: standardization. Standardization of care, protocols, equipment.

We discussed using various forms of communication to bring doctors to soldiers out in the field where medical care in not readily available. Maybe then the Iraq Memorial will have fewer names then the Vietnam Memorial and we won’t  be standing there contemplating why we had to waste so many lives needlessly.

This morning’s USA Today has an article on the increase in mental care cases among veterans. Problem is that after talking various people this week it’s clear that every branch of the military has a different way of dealing with medical cases in that branch – there is no standard of care among them – heck, General Raguege said that different VA hospitals don’t talk to each other and it’s widely practiced for medical service seekers to visit several hospitals to compare what each one offers for the same condition. We are hoping for a nation wide revolution, but we can’t even manage something that we have direct control over. Why? Too many egos in the way, and no one want’s to step on someone else’s toe.

The second speaker of the day was Harry Greenspun from Northrop Grumman talking about the ethical issues involved in implementation of technology, namely electronic health records: how much exactly do you want your doctor to know? Is that weird rash you had after a trip to Vegas relevant to the sore throat you have now? Are you sure?

Quite a bit of his presentation was about usage of technology and possibilities that it brings. We talked of airport security using biometrics and retina scans to skip security lines. There is one issue we did not mention – how much do you want your government to know about you…

The last two speakers were members of the Deloitte’s Center for Health Solutions, Asif Dhar, MD, and Howard Underwood, MD, MBA, MAAA… Both of them added to food for thought. Doctor Underwood talked about the exact science of underwriting insurance. Doctor Dhar discussed the possible usages of electronic health record data. Among them were drug efficacy, efficiency and safety, and even considering using patient data as post market FDA monitoring.

September 16, 2007

Microsoft vs. EU

Another chapter in Microsoft vs. EU history is supposed to close tomorrow at 0830 BST and I am sure another chapter will begin. The expected ruling will determine how dominant companies in the market should behave towards their rivals. Microsoft also challenges the fine imposed for its monopolistic practices - a fine that amounts to almost half a billion Euro: the largest fine in history.

When the hammer falls tomorrow and of Microsoft (MSFT)looses, it will mean that rivals will be a step closer to the precious code – Window’s biggest secret. As much as I understand the need to protect innovative technology from competition, after all, it’s all about having an edge in the market, but Microsoft’s practices in imposing its software on customers are a bit tiresome, even, or maybe especially, to the less computer savvy user. As I am writing this post in MS Word on Windows platform and I will shortly transfer the text to Windows Live Writer to publish on my blog and I will check if it looks OK in Internet Explorer I realize exactly the extent of those alleged monopolistic practices.

I just hope that EU ends up being the “David” of this battle.

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