One more for the strategy discussion, professor.

First off, I have to say that seeing Professor Scudder decked out in the the signature Jobs' black mock turtleneck yesterday to make a point about Apple's market strategy was yet another great Owen MBA moment.

Secondly, to add onto the discussion, I found this intriguing trailer for a new movie called MacHeads:

Macheads - the movie (trailer)
Uploaded by brunogarattoni

Talk about the Apple "Halo Effect!"

Perhaps even more interesting is the topics it brings up relative to the possible threats to the core Apple image and community-associated strategies. What do you think; Time to re-asses the cult of mac or is it still a solid strategy?

Technorati Tags: Apple, Cult of Mac, Gary Scudder, Owen Graduate School of Management, MacHeads, Strategy

Comments

[Glenn]

as long as apple can speak to the most hardcore of the mac users and not alienate them (via financial success and larger market share), the cult of mac is good for the company. it's odd that the cult thinks this multi-billion-dollar company is still in underdog status, but it's a profitable, outsider image to have.