On The Brink, In More Ways Than One
With all the calamity about the financial markets, its been interesting to watch other aspects of the American economy to see what the long-term effects will be like. Obviously, no one can doubt that we've just seem the tip of the iceberg here and the colossal repercussions of this re-alignment have yet to make their way through to other sectors.
Life does go on however, and this week reminded us that changes like this are all around us and that now is the time to be thinking flexibility regardless of your chosen field.
For instance, this week found Yahoo unveiling its new advertising platform, APT. To understand APT's potential impact, you only have to look at Yahoo's chosen arena of competition with Google; ad revenues from print newspapers.
Once thought to be a seriously declining medium, this partnership could allow a whole new type of business model to evolve that pairs content, advertising and behavioral targeting like never before. This move could radically redesign the role of say, MBA brand managers, as they must move towards a more Harrah's style of marketing with heavily reliance on databases and customer behavioral profiling,
Though some job prospects may not immediately hinge on what goes on in the halls of the White House or in the board rooms of Wall Street, MBAs need only to scan the headlines to realize that we are on the brink of so many more changes. Just like risk management will play a much more central role in the lives of financial professionals, this crisis reminds us all that we have to constantly re-evaulate our own qualifications to keep up with changing industries and changing realities.
What the end game will be for professionals outside of finance; we may not know for some time. Right now though, we are all in the same boat and the more we learn from each other's disciplines; the greater chance we all make it to shore.
Technorati Tags: APT, Google, MBA, behavioral targeting, Wall Street, Yahoo
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