Consumer Driven Health Care
Moderator:
Larry Van Horn, Faculty Director Healthcare MBA Program, Associate Professor of Management
Panelists:
Timothy Gary, Senior Vice President and Chief Operating Officer
Carleen Haas, VP of Talent Strategies at Humana
Chris Parks, CEO of Change Healthcare
“General Comments on Consumerism”
Gary
Consumerism works to a point that people want to be involved and make their own health care decisions. Consumers want transparency of the system. The baby boomers generation wants information. The generation is having a disconnect with tying monetary expense with health care benefits. People of that generation want good health care services, but rarely consider the cost aspect.
Haas
The term “consumerism” in the health care industry is not about cost shifting, but rather the technology that delivers actionable information. Consumerism is “about education, involvement, and some skin in the game”. Humana saved millions of dollar by getting people to go through behavior change. Having transparency and having education lead to better outcomes. Consumerism is a lot about education, understanding the choices, and having system and technology to obtain that information.
Parks
Parks agreed with Gary that people just want the right health care without worrying too much on the cost. The demand change will be slowly driven by mainstream. Individuals will not be able to pay for the rising premium. Once the individuals spend money, they begin to ask the questions about the right kinds of health care system that suits them. Ultimately, health care is a service; it must be paid for in some way or another.
(The panelists then transitioned into the discussion on politics and healthcare. The possible healthcare policy change from McCain or Obama if either one is to be elected President.)
“Consumerism in the future”
Parks
The individual will be more accountable for their health care expenses. There will be new nuances that the employers want to get rid of, but at least it was a static cool. In health care, no one knows its exact behavior and policy from year to year. Companies used to do 5-8 year plans for their employees, but nowadays, companies that do 2-3 years are considered to be lucky. Over the next 10 years, time spam will get shorter and shorter. This constitutes easy transition. In health care, there will be much resistance, and much caution in employee shifting. The shift will be who is bearing that cost of health care.
Haas
We are in a society where health care is an entitlement now. Medicine today costs higher than ever. The procedure incentive is not align with the doctor anymore, but with the patient. Doctors are willing to perform shorter procedures and receive less revenue. Shifting accountability and getting out of the entitlement mode.
Gary
Unless you change the mentality that health care is an entitlement, you are not going to change the system a whole lot.
(The panel ended with a fun, interactive Q$A session.)