Do you have a fear of public speaking? So did I.
Ok lets be honest, there are some of you who are afraid to speak in public. I plugged in "most common fears" into the ole' Google and found a list of the top 9 fears. Not sure why 9 vs the usual 10, but 9 was the best list I could find. So one through nine are: (1)Bugs, Mice and Rats(2) Heights,(3) Water, (4)Public transportation, (5)Storms, (6)Closed Spaces, (7)Bridges and Tunnels, (8)Crowds, and finally (9)Public speaking. I am only going to address the last one, but as an aside I was thinking that if you were to avoid any major world city you could have a better chance of bypassing numbers 1, 2, 3, 4, 6, 7, and 8. Just a thought.
Regardless, I suppose public speaking is something that I can talk to. I came to Owen with very limited public speaking experience. Maybe I had stood up at meetings, maybe at family events, or the one time I had to give a speech to a group of a few hundred for a public fund raiser The one thing I remember about all of these events is that I remembered nothing once it was over. I am sure many of you can relate, but when you are standing at a podium looking across the faces of those who are now waiting for your next word, you sort of go numb. We are so overtaken by fear that every word and every sentence seems like we might say something causing endless public embarrassment. So maybe as a defense mechanism we block out every second of the delivery.
I would like to think I have come a long way since those days. Yes I took the core class at Owen that made me stand up and give a 30 second comedy routine, and yes I know that I learned quite a few things about public speaking, but in the end there was so much more to learn and yet experience is the best teacher.
If I were to boil my job after B-school into one phrase it would be executive educator. My job was to deliver research to executives primarily in the format of a presentation. Whether it was wearing the research hat, the sales hat, or the marketing hat it was always standing up in front of total strangers. On the job training was by far the best teacher and when I was talking to another Owen alum about this they suggested that I throw out a few of the key lesson onto the blog. So here they are...
- Know it Cold: This seems like simple idea, but think how much easier it would be to stand up in front of a group of strangers and tell them your name, you family members names, and where you grew up. You need to have that level of familiarity with your material. So if you are reading off a script know the script inside and out. If there is no script, be able to talk through every important point of the story inside and out in any situation and setting.
- Learn Your Mannerisms: If you have taken a communications class (as we all did at Owen), chances are the teacher recorded you. Create a video of yourself, at least 5 minutes long. Go back and watch the video. Forget about what you are saying (we will talk about that in a bit). Just notice after a few minutes... do you start to rock back and forth or side to side, maybe you lean on the podium, maybe you maybe you look down to your shoes at the beginning of a new paragraph. All of these will be seen by the audience. Unless you are announcing the cure for cancer chances are a few people in the audience have lost interest, and now they are just watching and waiting for your ticks or mannerisms to start again.
- Kill the Filler Words: We all add filler words to our sentences during every day conversations. Its the way that try and hold conversation in our possession while we are thinking of the next thing we are going say. This habit is exacerbated when you are standing in front of a crowd. Maybe you do it because you are looking for a more articulate way to say something, maybe you are just trying to remember the point you are going to make. Either way, its better to be silent that break out the “ums” and “ahs”.
- Use Silence to Your Advantage: As I mentioned before, no matter how important I may have thought my research was, the people standing in front of me where bound to be skeptical. So you need to figure out ways to catch their attention through out the speech. One of the most effective ways to instantly capture a room, is to look out into the audience at important times, and just stop. Especially if you are providing material for others to read, a three second pause will have them looking up to make sure they aren’t not missing something. Three seconds is just a number, wait until you see people starting to look up, thats how long you pause for.
- Speed: Not everything you say is equally important. If you delivering a message that has an important conclusion, you are most likley going to stress that conclusion. That same idea applies to every topic. Some aspects are throw away, just the set up for the main message, so skip through those. It makes it a lot easier for someone to listen and understand to what you are trying to say.
- Inflection Upward, Downward: Much like speed, inflection is also very important to making a presentation easier to listen to. Not everything is important, so don’t stress every sentence. It will not only tire out your audience, but it will tire you out. Also and possibly more important is the upward and downward inflection. All that simply means is end your sentences strong, but not with a question (upward) or fading off (downward). Now do you see why the video recording is such a key part of the process.
- Practice with a person and a mirror: Finally, just seeing yourself give a speech can be intimidating, so stand (key that is seems somewhat formal) in front of a mirror and run through the speech at least a half dozen times. Remember the key is to get you over a fear of public speaking this is just one safe step towards that. And while reading a speech or practicing a presentation by yourself is great, it will never get you ready for the actual live presentation. So find someone whose opinion you value, who may even make you a little uncomfortable to speak in front of. Get them to ask questions, and be as critical as possible. If you can make them happy than strangers shouldn’t bother you whatsoever.
Ok clearly this is just the seven that came to me on a flight from San Francisco to Washington. There are plenty of tricks to delivering a great speech. And by the way trying to picture the audience naked doesn’t work, especially depending on the audience. There are also a lot of great books out there too.
If this has been valuable or you have any questions I would be happy to help anyone out. However, I would recommend that you take as many of the Fred Talbot and Kim Pace classes you can (time allowing). When I look at job postings, the requirement of "presentation skills" is on just about every one, now matter the industry or role. I think in the last two years I have probably delivered a few hundred speeches to probably thousands of people, and its probably one of the most powerful skills I have on my resume.







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