Tag Archives: Books

The first in our series of professor reading lists comes from Brian McCann, who handles our core strategy class and our corporate strategy elective. We asked him to suggest some books and blogs for current and prospective students, and this is the list he came up with. (Editor’s note: The list Professor McCann provided was rather exhaustive, so I pared it down to only the non-fiction books and blogs. However, I’m sure Professor McCann would want you to know his interests are broader and more eclectic than what is represented below.)

Books:

The Power of Intuition – Gary Klein

*How We Decide – Jonah Lehrer

Judgment in Managerial Decision Making – Max Bazerman and Don Moore

Influence: The Psychology of Persuasion – Robert Cialdini

Quirkology – Richard Wiseman

Predictably Irrational – Dan Ariely

The Upside of Irrationality – Dan Ariely

*The Halo Effect – Phil Rosenzweig

*Fooled by Randomness – Nassim Nicholas Taleb

*The Black Swan – Nassim Nicholas Taleb

*The Strategy Paradox – Michael Raynor

When Genius Failed – Roger Lowenstein

The New Business Road Test – John Mullins

Getting to Plan B – John Mullins