Category Archives: Why Owen?

Owen Peeps

Posted on January 30, 2012 by Taylor Forman

I believe that the people who comprise a person’s immediate environment determine whether a place or situation is fulfilling. For example, because I was with some great friends, I once had an amazing two days stuck in a car in a snowstorm. Additionally, when I think back to my undergraduate and professional experiences, I have no idea what grades I got on which tests but I do recall the classes with dynamic professors, being immature with my buddies, and working late nights on projects with my colleagues. At Vanderbilt, I have already started, and hope to continue, creating the same types of memories.

Additionally, there have been plenty of times in my life when I remember thinking, “Please don’t make me work with ______ (insert name here)”.  That thought has crossed my mind at work, at college, and while playing awkward family games during the holidays, but not while at Owen. For the rest of our lives, we will be working in groups, and most of the time, we will have no control over their composition. It is reassuring to know that, at least for the next two years, I will not have to worry about who else is on my team. Everyone I have met at Owen is, in some unique way, smarter than me, and I thoroughly enjoy that feeling. Here at Owen, everyone wants to learn about how smart others are instead of competing or showcasing how smart they are.

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Posted in Graduate Life, Taylor Forman '13, Why Owen? | Tagged , , | 1 Comment

Visiting Owen

Posted on January 17, 2012 by Clark Bosslet

If you’re viewing this webpage right now, there’s a better than zero chance you came across it while researching Owen as a potential landing spot for your graduate education. While we like to think of this site as a nice little resource, nestled away in the hinterlands of the Internet, we understand our inherent limitations. When we’re not combing through the finer points of Excel or interviewing local beer brewers, we try to shed some light on student life. We like to cover our day-to-day routines both in the halls of Owen and in the greater Nashville area to supplement the marketing resources officially provided by the school. In essence, we want you to get a feel for the place.

But let’s be honest. If you’re thinking about attending a business school in near future, more than likely that entails leaving your current place of employment, foregoing that potential income in addition to taking on some degree of debt, and uprooting to a new city (and in some cases, dragging loved ones along with you). It is one of the most serious commitments you’ll ever make, and while we try to be informative, it can never be enough. To get a sense of Owen, you really need to visit.

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Posted in Admissions, Clark Bosslet '12, Graduate Life, Nashville, Why Owen? | Tagged , , | Leave a comment

Owen Remembers Martin Luther King Jr.

Posted on January 16, 2012 by Clark Bosslet

Today the Owen School of Management, as well as every other institution in America, is celebrating the life of Martin Luther King Jr. His iconic “I Have a Dream” speech was delivered on the steps of the Lincoln Memorial on August 28, 1963 and is amazingly nearing its 50th anniversary.

Last week, Owen welcomed Mr. Roderick Gillum, a former VP at General Motors and a member of the committee that helped erect the Martin Luther King National Memorial in Washington DC, to share his thoughts on the legacy of Dr. King. Mr. Gillum was actually in attendance for an earlier iteration of Dr. King’s “I Have a Dream” speech in his hometown of Detroit. Before going, his mother impressed upon him and his siblings the importance of the man and the message they were about to hear. Dr. King’s strong and determined opening remarks left an indelible impression on the young Mr. Gillum, who opened his address to us by stating that we are all products of our background, which creates the platform of our beliefs and ultimately shapes our core values. He recalled that his main takeaway from Dr. King’s speech was that this nation had to want more and do more in order to become more.

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Student Survey Results: Mod 1, 2011

Posted on November 10, 2011 by Blake Knight

Ever wonder how many Owen students are pet owners? Want to know the top apps your peers use? OwenBloggers has once again teamed up with OSGA to bring you an inside look into the student body at Vanderbilt Business.

View our previous survey from Spring 2011 here.

How many Vanderbilt sporting events did you attend during your first year at Owen?

0 27%1-2 29%3-4 17%5-6 12%7+ 15%

How many nights a week do you typically go “out on the town?” (including the weekend)

0
16%
1
26%
2
37%
5-6
12%
7+
15%

How many live music events in Nashville did you attend during your first year at Owen?

0
20%
1
10%
2
18%
3
12%
4
4%
5+
37%

Are you a pet owner?

Yes
24%
No
76%

What type of pet do you own? (multiple answer)

Dog
75%
Cat
38%
Fish
8%
Bird
4%
Other
4%

What type of alcoholic beverage do you prefer?

Beer
50%
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BrandWeek 2011: Social Media Immersion

Posted on November 7, 2011 by Venkataraman Viswanathan

Last month was Fall Break at Owen, which means one thing for first-year marketing concentrators: BrandWeek.

Brandweek is a three-day short course of lectures and group activities for Owen students exploring the topic of how companies manage their brands. It is an exceptional chance for students with and without marketing backgrounds to learn more about working in marketing and brand management positions. Our focus this year for BrandWeek was brand building at work in social media and how it can amplify a brand launch, secure consumer engagement and generate business. This year, we were helping create a social media strategy for one of MARS Petcare’s top brands, Whiskas, to enable them to communicate effectively with their customers.

The first day kicked off with executives from MARS Petcare giving us an overview of the brand and the details on what they were looking for in the project.  Next up was Mr. Jack Kennard, our BrandWeek co-leader, with helpful insights on how to go about making our case for MARS. He covered an entire gamut of topics including positioning, ROI, and the concept of cornerstones for brands.

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Posted in Venkataraman Viswanathan '13, Why Owen? | 1 Comment